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About

Twenty20Tweets is owned and run by Playup Interactive Entertainment (Australia) Pty Limited (hereafter referred to as "PLAYUP").

PLAYUP is a mobile generation entertainment business that is pioneering new, mass-market ground across the sports broadcast, mobile and social/sport networking markets. It's the first business of its kind to deliver sports broadcast and mobile interactivity on an (unrivalled) mass market and commercial scale – creating the scope to commercialize the millions that tune into live sport on a 'per viewer' basis.

The PLAYUP Model

We’re about:

  1. Creating richer fans from awesome skill-based SMS/mobile games that reward skill and intuition instantly while watching live sports.
  2. Brilliant LIVE mobile match-day goodies — everything from live scores, live commentary, real-time game stats for skill-game play, alerts & breaking news — ALL FREE.
  3. LIVE match-day mobile interactivity — follow live iPlayUp twitter musings from sports people, personalities, celebs … create your own mobile posts, forums … push your comment to live media … tell a rival fan how it is … and more.

PLAYUP adds a magical, interactive dimension to LIVE sport!